It’s like Google but it’s Merino!

Published by Celestyna Brozek under Designers



Okay, seriously? You know those couples/families that make you want to gag because they are so perfectadorable? They eat a home cooked meal together every night, they remember your birthday with baked-from-scratch treats, they do craft projects for Christmas and go on bike rides – right?

wool in its natural habitat

wool in its natural habitat

There are companies like that, too. We all know about Google with its gaggle of employee perks.

So I just found another perfect corporate fam — only this one happens to make the most luscious merino active-wear EVAR. A quick poke around the impressively well-designed website reveals gestures so thoughtful and cute it makes you all teary-eyed.  Of course they all go on group hikes together. Gag (but secretly I’m SO jealous!). And it does not hurt that on the really cool informative videos all the employees have seriously Kiwi accents.

sophisticated hoodie

sophisticated hoodie

super luxurious merino performance wear

super luxurious merino performance wear

Icebreaker gives each garment a “baacode” which allows you to trace the garment to the origins of the fiber (thanks to the meticulous and detailed records the company keeps). Strict protocols for animal care are followed, including using traditional shears so a thin layer of wool is left on the sheep even after shearing.

Icebreaker gear "en scene"

Icebreaker gear "en scene"

Icebreaker was the first to create a super-light-weight active-wear all merino fabric and continues to innovate. This is a company to watch, not only because of its incredible product, but also because of its incredible culture. I’m telling you, this is the next google, you heard it here first.

one of the sheep farms Icebreaker sources from in NZ

one of the sheep farms Icebreaker sources from in NZ

beautiful country + beautiful Merino sheeps!

beautiful country + beautiful Merino sheeps!

PS: Still have last minuto Christmas shopping like moi? Check out Presents For Purpose where every gift you buy benefits one of many featured charities.



One Response to “It’s like Google but it’s Merino!”

  1. [...] including Alabama Chanin, who we’ll interview later this month, so keep an eye out! Also Icebreaker, a New Zealand company that makes merino activewear includes a “baacode” with each [...]

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