Published by Vanessa Brunner under Events

In my quest to become an eco-fashionista, I’ve been doing a lot of research on sustainable fashion lines in my beautiful city–San Francisco. Just by chance, I happened upon SUST, a sustainable fashion line based out of SF. What struck me immediately about SUST (besides their gorgeous clothing) was their evident and unwavering passion about starting a movement. The line isn’t so much about making cool clothes and being fashionable (although it definitely does that!) as it is about inspiring people to integrate green into each and every part of their lives. And it’s very evident, in every aspect of their business.

SUST's beautifully designed website

*Note: We’ll be doing an in-depth post on SUST later this week.

The Sustainability Across America Tour, sponsored by SUST, is a perfect example of how that passion can be used to expand out and make a difference.

SAAT is a one woman tour, run by Laura Jones, who also runs Social Media for SUST. Like myself, Laura was struck by the drive of the group, and their desire to start a social revolution. She was lucky enough to be able to get involved with the project, and use her talents and know-how to reach out to those who want to know more about the people at the root of this movement.

I think the best way to explain her goals is a quote frrom her blog on the tour:

“There are people out there like you and me who wake up every morning and work to change the way we live and behave, consume and interact with our social and natural environments. These people must have great stories, I want to hear them and I want to share them with you.”

Passion is contagious. And I think I’ve caught it too.

Some snapshots from the SAAT so far

I highly recommend checking out the blog. I love road trip/travel blogs in the first place—you get the doubled pleasure of seeing where they’ll go next/living vicariously through the traveler.

But more importantly, Jones is talking to some seriously innovative people. Aysia Wright, Founder of Greenloop; Gifford Pinchot, President of Bainbridge Graduate Institute; Scott Leonard, CEO of Indigenous Designs. These are people to be looked up to and followed—and it’s inspiring to see and hear them through Jones.

Long story short: definitely visit the site, and see what SAAT is all about. I can guarantee that you’ll learn something of lasting value.

(Follow them on Twitter too! )

Jones’ trip thus far:

1. Indigenous Designs (7/27)

2. Walking Amongst Giants at Redwoods National Park (7/28)

3. Crater Lake National Park (7/28)

4. Aysia Wright of Greenloop (8/8)

5. Gifford Pinchot of Bainbridge Graduate Institute (8/19)